About Financial Planning Associates, Inc...

Financial Planning Associates, Inc. is a Missouri registered investment adviser offering asset management and personal financial planning services. [more]  The firm’s principal executive officer is Carl D. Goodin, President. 

Our philosophy and beliefs include the following:

We believe that EVERYONE needs to have a well thought out comprehensive personal financial plan.

The plan should reflect the values and aspirations of the individual, or couple. It should be in written form.1  There is great potential benefit from working with an experienced Certified Financial Planner practitioner, who may be able to help you avoid costly mistakes, and bring valuable ideas, expertise and judgment to your planning efforts.

With regard to investment policy, our emphasis is on helping our clients manage risks - all of them.

Our experience suggests that most people are too concerned with some types of risks, and not concerned enough with others.2  We want our clients to sleep well at night, confident that their strategy is correct for them, providing the potential for a good return on their assets, without unnecessary volatility.

A bit more about us...

We believe that in a personal service business, small is beautiful.  

When you rely on a big business for personal services you may get lost among the masses.  And when problems arise you may be many layers away from someone who is willing and able to help you.  Our approach to personal service is just that - personal service.  Your situation, your goals, and your values are unique.  The best answers to your questions are those which recognize your uniqueness.  And when a problem arises we can help you solve it.  

Small and well-connected is really beautiful.

While our approach to personal service may be like that of an old country doctor - friendly, personal, and independent, our time - the 21st century, allows and requires that we be interdependent, striving to maximize resources by maintaining beneficial relationships with strategic associates, such as AIG/SunAmerica/Royal Alliance Associates, Inc. and Pershing/Donaldson Lufkin Jenrette/Credit Suisse Group.  Our associates become your associates, your resources.

We are YOUR associate, bringing years of experience to your table. Bringing our resources to your problems.  We can help you make better financial decisions. 

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1 A 1953 study at Yale University asked, "Do you have clear goals? Have you written them down and laid out some method of achieving them?" Only three percent of the graduating class had specific written goals. Twenty years later a follow-up survey found that the three percent who had written goals were worth more, financially, than the remaining ninety-seven percent.

2 In fact, most investors are unaware of some important risk components, which often leads to disappointing surprises.